The positive side of taking the time to hire the right people means you can rest assured your employees are the right fit for your organization. Even better, they will feel motivated to make the right decisions and support your company’s overall goals and objectives.
But how do you know if they believe in your mission?
Make it Plain
Even the best employees with the best intentions can flounder without a clear mandate. Stay connected to your employees by providing them with a strong vision guided by clear goals and a solid mission statement that espouses your company’s purpose. You want everyone on staff to understand not just what you do, but why you do it. Focus on what makes your business unique. Emphasize your community connections and how you work to uplift your staff and help your customers succeed
Keep it Tight
While grand pronouncements and broad generalizations can make good talking points, an effective mission statement is narrow in focus. Think about your strategic direction – where do you want to be in the future, and when do you believe you can accomplish your goals. What will true achievement look like? Employees will be better equipped to rally around your business objectives if they have clear benchmarks and a logical pathway to success.
Align Your Values
Cultural values are also integral to buy-in from your employees. When you establish concrete behavioral expectations, your staff can feel secure in the knowledge that they know precisely what needs to be done and what part they play in your overall business strategy. Increasingly, workers are looking for more than just a paycheck, so creating a supportive and responsive work environment – and expressing that commitment in your mission statement – can improve morale and reduce turnover.
Stay Focused
While it can be challenging to focus on the big picture when you’re tasked with meeting all of the day-to-day tasks of regular business operations, it’s imperative you make an effort to keep your mission statement top of mind. That means regularly checking in with your staff with meetings, surveys, and one-on-ones to touch base and stay focused. Encourage collaboration and teamwork by encouraging your employees to give feedback regarding how current company culture and actions are aligning with the broader business mission.
Employee disengagement isn’t just an inconvenience; it’s a liability. That’s because disgruntled employees are less productive than their satisfied counterparts. Morale can put a significant strain on your entire staff, and unchecked turnover can lead to real costs down the line regarding training and loss of productivity. By making sure your employees understand and support your mission statement, you can ensure that your staff will be doing their best to help your company succeed. Think of it as an investment in your future and a benefit of hiring the right people for your business.
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