About Us

About Us

Dear Valued Clients and Partners,
As the founders of Nube Group, we extend our warmest greetings
to you. Since our inception in 2011, it has been an incredible
journey, one that we are profoundly grateful to share with each
of you.
When we embarked on this adventure, our vision was clear: tov
revolutionize the office equipment and information management
industry. Our passion for innovation and commitment to
excellence has been the driving force behind our growth. From a
humble printer supply and maintenance company to a leading
single line Sharp office equipment dealer, and eventually
expanding into records and information management, our
journey has been nothing short of extraordinary.
Our expansion in 2020 with the acquisition of Document Imaging of the Southwest was a landmark achievement in our mission to provide comprehensive solutions. This step was not just about growing our services but also about enhancing the way businesses manage information and operate daily.
To our loyal clients, thank you for trusting us. Your support and feedback have been instrumental in shaping our services and
driving us forward. To our dedicated team, your hard work and commitment are the pillars of our success. And to our future clients,
we look forward to welcoming you to the Nube Group family.
As we look to the future, we are excited about the possibilities and committed to continuing our pursuit of excellence. We pledge to keep innovating, learning, and improving, so we can provide you with the best solutions in office equipment and information management.
Thank you for being a part of our story. We are excited to continue this journey with you.
Warm regards,

James and Kelly Martinez

Founders, Nube Group

Our Community Commitment

Embracing a Singular Cause

At Nube Group, we believe in making a meaningful
impact on our community. Our dedication extends
beyond our business operations to encompass service
and sacrifice. We have a deeply rooted commitment
to supporting transformative change, one life at a time.

Active Involvement and Contribution

Our chosen cause, close to our hearts, is Steel Bridge
Ministries. This remarkable organization's vital programs
align with our core values of compassion and community
support. We recognize the power of collective effort in
making a significant difference.

Join Us in Making a Difference

Our team actively participates in community service by
lending a helping hand at Steel Bridge. We contribute by
preparing donated clothing for resale in the SB Thrift
Store. This not only aids in fundraising efforts for Steel
Bridge's programs but also fosters a sense of solidarity
and purpose among our employees.

Executive Leadership Team

We invite you to learn more about our partnership with
Steel Bridge and how you can get involved. Visit our
events page for detailed information on our
collaborative efforts and community events. Together,
we can create a positive ripple effect in the lives of
those around us.

Leadership Team at Nube Group

Kelly Martinez - President

Kelly Martinez has been leading Nube Group as President since its foundation in 2011. With a passion for operational efficiency and a heart for community involvement, Kelly has been instrumental in steering the company’s growth while maintaining a strong connection with the local community. Her leadership style combines innovative operational strategies with a deep commitment to social responsibility.

Favorite Thing About Nube Group

“My favorite thing about Nube Group is seeing the people we employ develop and grow. Knowing that we are making a difference in the lives and families we serve is important. Seeing our staff step outside of their comfort zone to grow is better than anything we strive for…and there is a lot we strive for here.”

James Martinez - Vice President

James Martinez, serving as Vice President since 2011, brings his exceptional skills in customer engagement and business development to Nube Group. His focus on building strong client relationships and exploring new business avenues has been pivotal in the company’s expansion and success. James’s vision and dedication continue to drive Nube Group towards new heights.

Favorite Thing About Nube Group

“Seeing our staff and customers have a place to grow and be taken care of. Some of our customers have remained with us since 2011 and even before in my previous career. Those relationships are important to me.”

Mike Ely - Chief Operations Officer

Mike Ely, born and raised in Albuquerque, NM, embarked on a unique career journey. After a brief time at the University of New Mexico, he served in the military from 1993 to 1996. Transitioning to civilian life, he found his passion in media and sales, refining his skills in radio and television. He later led the American Cancer Society’s largest non-profit walk event in New Mexico, leveraging his media background for community impact. Recognized for his leadership, he became the national strategic director, shaping the organization’s initiatives. Now the Chief Operations Officer at Nube Group, he drives growth and strategic initiatives. Mike’s career reflects resilience, adaptability, and dedication, making meaningful contributions in both professional and philanthropic spheres.
Outside of my professional life, I am deeply passionate about fly fishing—it’s my obsession. Additionally, I harbor an ambitious desire to have a significant impact on the world.
Following high school, I pursued my undergraduate studies at the University of New Mexico (UNM).

Favorite thing about Nube Group

“The People. I can’t speak more highly of our leadership and staff.”

Christine Martin - Chief Financial Officer

Christine Martin, holding the position of Chief Financial Officer since 2016, oversees the financial health of Nube Group. Her commitment to maintaining the highest standards in fiduciary controls and employee satisfaction has solidified the company’s financial stability and workforce morale. Christine’s meticulous approach to financial management ensures that Nube Group remains financially robust and its employees well-cared-for.
I cherish spending quality time with my family and friends, as well as my two miniature schnauzers. Exploring local markets, sampling cuisine at new restaurants, traveling, enjoying music, watching documentaries, and engaging in activities that foster personal and professional growth are among my favorite pastimes. My wanderlust fuels a desire to travel the globe, experiencing diverse cultures and landscapes firsthand. My educational journey includes studies at CNM (formerly known as TVI), the University of New Mexico (UNM), and the Corporate Finance Institute (CFI).

Favorite Thing About Nube Group

“I have more than one. The diversity, opportunities for career development and commitment to learning and evolving.”

Meet Our Team Leaders at Nube Group

Rebecca Cronin – Sales Manager

Rebecca Cronin joined Nube Group in 2018 and has since been a dynamic force in our sales department. With a rich background including roles as an IT Account Executive and in Vendor Management and Relations, Rebecca’s diverse experience has been invaluable in her position as Sales Manager. Despite working remotely while her husband is stationed abroad, her dedication to Nube Group is unwavering, proving that her commitment truly extends beyond our walls.
I love to travel, play soccer and kickball, spend time with my husband and our dogs, and explore local breweries. These activities recharge me and bring a fresh perspective to my work. Dreaming big, I aim to travel to Australia and Europe, and visit Disneyworld, blending my love for adventure with the magic of exploration. I attended Rio Rancho High and graduated from the University of New Mexico, experiences that have shaped me into the professional I am today.

Favorite thing about Nube Group

“What I value most about working here is our small business feel and the agility in meeting employee needs, creating a supportive and adaptable environment.”

Jason Brooks - Service Manager

Jason Brooks became a part of Nube Group in 2021, bringing a unique blend of experiences from his ten years of leadership and management. His swift adaptation to the Nube team has been remarkable, showcasing his keen attention to detail, a customer-first attitude, and a robust work ethic. Jason’s diverse background enriches our service department with a well-rounded perspective.

Favorite Thing About Nube Group

“What I like most about Nube is the customer-first attitude and the ability
to remain agile when changes are needed.”

Tashenna Simpson - Production Manager

Tashenna Simpson has been with Nube Group since 2020, following our acquisition of Document Imaging of the Southwest, where she worked since 2018. As our Production Manager, she adeptly handles the challenges of overseeing a large team spread across multiple sites in New Mexico. Tashenna is known for her meticulous attention to detail and her empowering leadership style, inspiring her team to excel and succeed.
Tashenna has a variety of interests that keep her busy and joyful outside of work. She loves reading, finding solace and excitement in the pages of a book. Her downtime is often spent in the loving company of Cooper, her dog, where cuddles are plentiful. When the weather allows, she’s out embracing nature through hiking and camping, filling her lungs with fresh air and her heart with the tranquility of the outdoors.
A dreamer with goals that stretch the horizon, Tashenna aspires to visit every National Park in the United States. Her adventurous spirit doesn’t stop there; she dreams of one day purchasing a van to live in, seeking the simplicity and freedom that such a lifestyle promises.
Tashenna’s educational background is as diverse as her interests. A proud graduate of Del Norte High School (Go Knights!), she didn’t just stop after high school. She pursued and achieved three associate degrees from CNM in Nutrition, Pre-Med, and Liberal Arts, showcasing her wide range of interests and dedication to learning. Her academic journey continued at UNM, where she earned a BS in Nutrition and Dietetics, with a minor in Psychology, graduating with cum laude honors—a proud milestone in her life.

Favorite thing about Nube Group

“I value the small company atmosphere, where I feel my contributions are truly recognized and appreciated. This sense of belonging and recognition is what I love most about my role, making my daily work fulfilling and impactful.”

Jason Brooks - Service Manager

Jason Brooks became a part of Nube Group in 2021, bringing a unique blend of experiences from his ten years of leadership and management. His swift adaptation to the Nube team has been remarkable, showcasing his keen attention to detail, a customer-first attitude, and a robust work ethic. Jason’s diverse background enriches our service department with a well-rounded perspective.

Favorite Thing About Nube Group

“What I like most about Nube is the customer-first attitude and the ability
to remain agile when changes are needed.”

Join Our Team at Nube Group - We Are Hiring!

Are you ready to be a part of an innovative and dynamic team? At Nube Group, we are always on the lookout for talented and passionate individuals who are eager to contribute to our mission in the Office Equipment and Information Management industry.

Why Join Nube Group?


Discover a world of possibilities with our
top-of-the-line IT hardware solutions.

Records Management Services

Unlock the potential of efficient records
management and compliance with our
comprehensive solutions.


Experience a revolution in business
efficiency with our comprehensive suite
of transformative services.